A little about me.

Soukaina Alaoui El Hassani (she/her/hers) hails from the vibrant city of Casablanca, Morocco. Growing up in a culture deeply rooted in oral tradition and storytelling, she was captivated by the power of narratives.

Since her graduation from New York University, she has worked as a production coordinator at Vice Media Group, contributing her expertise to noteworthy commercial shoots for prestigious brands such as Coca-Cola, Logitech, Chevrolet, Planned Parenthood, STAAR Surgical, and Proctor & Gamble.

Today, Soukaina is a commercial and branded content producer at Versus Creative Studios in New York City, where she works with brands like Audible, Paramount, Netflix, Pepsico and more.

In her spare time, she also produces films. Determined to challenge the status quo, Soukaina's mission is to reshape the narrative surrounding individuals like herself and to infuse authenticity into the portrayal of women, Muslim, and Afro-Arab characters on the silver screen.