A little about me.

FUN FACT: If you've got a couple of hours to kill, hit up Soukaina for long-winded analyses on Succession, Iron Man vs Captain America, and period pieces (she's probably seen them all).

Soukaina Alaoui El Hassani (she/her/hers) hails from the vibrant city of Casablanca, Morocco. Growing up in a culture deeply rooted in oral tradition and storytelling, she was captivated by the power of narratives.

Today, Soukaina has blossomed into an esteemed producer and director, garnering numerous accolades. Immersed in a world of captivating films and television shows, she noticed a dearth of characters who shared her background, and those who did often lacked positive representation. Determined to challenge the status quo, Soukaina's mission is to reshape the narrative surrounding individuals like herself and to infuse authenticity into the portrayal of women, Muslim, and Arab characters on the silver screen.

Since her graduation from New York University, Soukaina has been diligently honing her craft, producing top-tier films and commercials. Her journey commenced as a production coordinator at Vice Media Group, contributing her expertise to noteworthy commercial shoots for prestigious brands such as Coca-Cola, Logitech, Chevrolet, Planned Parenthood, STAAR Surgical, and Proctor & Gamble. Many of these collaborations have garnered prestigious accolades, including Cannes Lions, Webbys, Clios, and more.

Soukaina's impressive work history includes coordinating teams at the esteemed Future of Storytelling Summit with Melcher Media, contributing to video news production at CNN, managing productions at Image Factory, and engaging in field and studio production at NYU. Additionally, she served as a festival administrator for the Madness Film Festival.

Among her recent filmography, Soukaina's notable works include "Fury" (2024), "BZRK" (2023), "Lapse" (2023), "Children of Sin" (2023), "Duplicity" (2023), "Fix" (2022), "Where Theater Began" (2020), "Color of Mandarins" (2020), and "Amal" (2020). Her film "Amal" (2020) achieved recognition as a Semi-Finalist at the Feminist Border Arts Film Festival and received the Special Jury Prize at the Festival International du Filme Amateur de Kelibia. Furthermore, "Fix" (2022) secured the Best Producer award at the Oniros Film Festival, Best Short Film at the New York International Film Awards, and was selected for prestigious showcases such as The 4theatre Film Awards, The New York Short Film Festival, The Hollywood First-Time Filmmaker Showcase, The Onykos Film Festival, and The IndieFEST Film Awards.